Design & Advertising
Applications of Design in Advertising Departments

Morais, Rodrigo Antunes (Autor) - PT Doutor em Tecnologias da Inteligência e Design Digital, além de um pós-doutorado em Design e Publicidade. Atualmente, coordena o Mestrado em Design e Publicidade no IADE, além de gerir as Práticas Pedagógicas e coordenar a Pós-Graduação em Dreative Advertising na mesma instituição. ENG Holds a Ph.D. in Intelligence Technologies and Digital Design, along with a Postdoctoral Degree in Design & Advertising. Currently coordinates the Master's Program in Design & Advertising at IADE, in addition to managing Pedagogical Practices and coordinating the Postgraduate Program in Creative Advertising at the same institution.

Design, Advertising, Planning, Creative development, Media Strategy

Sinopse

This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact.
In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages.
With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond.
Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion. It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection. Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising. With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.

Metadado adicionado por Editora Appris em 11/09/2024

ISBN relacionados

--